The unless keyword can be hard to read. It can set yourself up some weird double negative scenarios.
Instead of
unless @user.name.blank?
  # do something
end
try
if @user.name.present?
  # do something
end
If you find yourself using a bang! to negate a call with .blank? or .present? in it, just remove the bang! and swap the methods.
In Rails there are the .blank? and .present? methods to determine if a value is nil, false, or an empty string. Same goes for enumerables like an array with the .any? and .empty? methods.